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8 Easy Ways to Improve Your E-Mail Deliverability
E-mail
marketing is one of the most effective tools a small business can use — as long
as it is targeted correctly to people who are interested in your message and
what you have to tell them.
The problem is of course that SPAM has become so prevalent that your messages
run the risk of getting flagged as SPAM before they even get to your customers’
inboxes.
The major e-mail providers are getting more stringent as to what they are
letting get to their customers’ inboxes as they fight the never ending battle
against SPAM.
With that being said, there are some things you can do to help get your e-mail
deliverability up. Some are technical means, and others are more administrative
in nature, but unfortunately none cover every e-mail provider out there. Some
steps you take will help with some e-mail providers while others will just
ignore it.
The best thing you can do is implement the ones that are feasible for your
organization and keep a watch on any problems that might come up through
customer complaints or bumped e-mail.
Let’s take a look at a few easy fixes that can help improve the deliverability
of your messages.
Read Dave's 8 Easy Ways to Improve Your E-Mail Deliverability
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Training of the Week: Exchange Server 2007 Videos
Master Exchange 2007 with our Comprehensive Training for the MCTS 70-236 Exam |
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Free Pizza and The Importance of Customer Service in the IT Filed
So,
I’m sitting down for some entertainment in front of the tube, and I’ve got a hot
pizza in front of me.
I’m about to dig in and feast, when this commercial comes on. The guy on the
screen is a caricature of a Gypsy fortune teller, wearing a hideous hat with
colored beads all over it, and tassels hanging down about 2 inches around the
brim. He’s holding an envelope next to his temple, with his eyes closed, and
giving a terrible rendition of a strong "Indian" accent.
"Thank you for calling, and although you have an elementary ability to
understand my English dialect, I will take you through a script for the next
hour, before I inform you that your problem isn’t covered by your system’s
warranty."
He then opens the envelope and reveals that what came before was "what you get
when you buy a computer from one of those impersonal computer stores or
manufacturers." The commercial then cuts to a picture of his local Computer
Store, and goes on to tout the personal service it offers, along with guaranteed
response times, pick up and drop off service, etc.
Once I got past the obviously insulting, stereotypical and bigoted attitudes of
this proprietor, I had to acknowledge a fundamental truth in that commercial.
The real message was that beyond the actual technology, and the skills of any
respective technician, what ultimately is being sold is Customer Service.
Continue reading about Free Pizza and The Importance of Customer Service in the IT Field
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Arthur Installs and Configures Windows Deployment Services
As
brave Arthur discovered in our previous installment, Windows Deployment Services
can be used to assist in the rollout of new systems across an enterprise.
WDS is primarily positioned for migrating the organization to a new operating
systems like, oh I don’t know, let’s just say, Vista?
However, the new WDS features in Windows Server 2008 can be used for pretty much
any full system install or restore.
When Arthur returned to the Kingdom of Network, he laid out the magical items he
had acquired on his quest.
He saw that WDS is comprised of three main components:
- the first is PXE which replaces the old boot-into-DOS method
- the second is TFTP Servers which will hold the images
- the third are the images themselves which are created in a format called WIM (Windows Imaging Format).
Since the Land of Microsoft is including WDS in with Windows Server 2008 for free, Arthur figured it would be a good place to start.
Read about Arthur's adventures as he Installs and Configures Windows Deployment Services
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